Founder Tips

Every Minute You Spend on B2B Spam is a Minute You're Not Building

August 27, 2025 246 views
Remy Tennant

Remy Tennant is the founder of Sledgehammer, an AI-powered email filter designed to help founders and executives reclaim their inbox from cold outreach. With years of experience in email productivity and AI, Remy is passionate about building tools that save time and increase focus.

Professional illustration representing: Every Minute You Spend on B2B Spam is a Minute You're Not Building

Why are you still wasting time on B2B spam? Seriously, every minute you spend on those pointless emails is a minute you're not building your empire. And let'...

Why are you still wasting time on B2B spam? Seriously, every minute you spend on those pointless email managements is a minute you're not building your empire. And let's be honest, if you're a founder, every minute counts. I get it—it's tempting to think you might find that one golden opportunity in your inbox. But let me drop a truth bomb: most of it's garbage. Yesterday, I received an email that started with, "I hope you're doing well in these unprecedented times." DELETE. I don't need a generic sales pitch; I need my time back. Studies show that B2B spam messages waste billions of dollars in worker productivity annually. ## Sales Emails Are a Time Suck Let's cut to the chase: sales emails are a time-sucking black hole. You think you're being polite by reading them? No. You're just giving away your most valuable resource—time. According to [industry research](), the average worker spends 28% of their workweek reading and answering emails. Imagine what you could do with that time if you weren't wading through sales spam. I've got a system. I don't even see these emails anymore. Tools like Sledgehammer filter sales spam before it ever hits my inbox. It's like having a personal bodyguard for your attention. You can spend your time on what matters—building your business. ## Cold Outreach: The Spam That Keeps on Coming Cold outreach is spam. Change my mind. You can't. It's not personalized, it's not targeted, and it's not worth your time. Someone once said, "But Remy, what if it's important?" Important people don't start conversations with cold emails; they make an effort to connect in real life. You don't owe cold emailers anything. Period. Sledgehammer blocks cold emails with ruthless efficiency. It's not about being mean; it's about being smart. Every minute you spend on cold outreach is a minute you're not building something great. And let's face it, if you're not building, you're losing. ## The Real Cost of B2B Spam Let's get real about the cost of B2B spam. It's not just about time; it's about focus and energy. You're losing 2 hours a week to this garbage, minimum. That's 104 hours a year. What could you achieve with an extra 104 hours? Maybe it's time to stop being polite and start being productive. I've analyzed countless emails, and they're all the same. Vague promises, generic offers, and zero value. I don't feel bad about auto-filtering B2B spam. Neither should you. If you're not filtering B2B spam, you're losing. Simple as that. ## Why You Need to Be Ruthless Your inbox isn't a democracy—start filtering ruthlessly. You don't need to read every email to prove you're a nice person. Being nice doesn't build companies. Being focused does. Stop letting spam dictate your day. Take control. Use tools like Sledgehammer to protect your focus. According to a recent study by Gartner, businesses that implement AI-driven solutions see a massive boost in productivity. Why? Because they eliminate distractions at the source. It's time you did the same. ## Conclusion: Build, Don't Browse Here's the takeaway: Every minute you spend on B2B spam is a minute you're not building. Don't let spam steal your time, your focus, or your energy. Be ruthless with your inbox. Use Sledgehammer to filter out the noise and keep your attention where it belongs—on building something amazing. Check out how I handle the onslaught of sales emails in my piece on why I stopped reading them entirely. Trust me, it's a game changer. Now go build. Research shows that email management is critical.

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